Beginner Tutorial For WebsiteFlippers
The whole game is to make Google trustyou.
If you are a website flipper, you may wonder how those sellers build a site from scratch. This article is a step-by-step guide to do that with the example of an affiliate marketing site.
Step #1 Decide YourNiche
This is the hardest step for beginners because of how subjective it can be, especially if you also want to build things for passion more thanmoney.
However, with your personal interests and experience on the side, you can start by searching for the products you want to promote because, in the end, your affiliate marketing business brings you income by selling other people’s products. For example, I’m a YouTuber/Writer/Machine Learning Engineer/Consultant/Wife/Chinese. Hence, products that interest me are cameras, camera sliders, mic, lights, notebooks, books, digital drawing boards, speech training programs, coding events, networking access, makeup, Hanfu, earrings, kitchenware, coffee,etc.
Just look at your shopping history onAmazon.
Step #2 Familiarize With WebsiteBuilders
You can use easy website builders such as Wix, Squarespace, Shopify, etc. The problem is that they are usually more expensive and less customizable.
For that reason, you can use WordPress, Webflow, or Oxygen. You can read the detailed discussion in this article: WordPress, Webflow, Or Oxygen, Which One To Use?, but we will continue with WordPress because 43% of websites are built with it and it’s good enough for ourpurpose.
Step #3 Set Up The Site (WordPress As AnExample)
You can use Hostinger for hosting. When buying a domain, always choose.com whenever possible because people find other domains sketchy, and the conversion rate drops when using other domains. Research shows the shorter the name, the more traffic the site has. Good to purchase a backup andSSL.
On WordPress, delete all useless plugins to declutter the dashboard. Then choose and install a theme. Choose Elemontor as the page builder and choose a template. Update the content to match your business. When you choose an image, try to use a small file size for quick loading. Update the pages you don’t need on the WordPress dashboard tab “Pages.” This change won’t automatically populate until you update the menu structure under the “Appearance” tab.
Great plugins to install are “Importer,” “Yoast SEO,” “Wordfence,” and “MonsterInsight.” Don't have too many plugins; keep it under six so your development and maintenance won’t getmessy.
The “Pages” tab is for the overall website structure, “Posts” tab is for the actual articles. To continue on the farm example, you can Google “grass seed,” see what other people write and maybe create a blog on “The Best Grass Seed For Texas Lawns.” We can build this post with Elementor Editor.
Step #4 ResearchKeywords
Let’s start with clear expectations. If you just start creating affiliate websites, the baseline for writing blogs and ranking them is you won’t get much traffic in the first three months. When you start with a brand-new website, you may expect to get a few hundred hits per month by the end of the third month. Maybe by month 6, your site will get a few thousand hitsmonthly.
It takes time to build trust with Google, so don’t give up on that. Many folks created websites but got frustrated with the progress, so they gave up and forgot about the sites. A year later, they suddenly remembered the sites and found they ranked pretty well. It’s funny to see when thishappens.
Google Search Console is your base camp to measure your site. Link to the website you just created. Your site visits won’t be fast like TikTok. Google wants to trust you, but you need to show certain things. Google won’t promote your website when it doesn’t know about thewebsite.
Good places to research content are SEMRUSH and ahref. For the farming site example, search “lawn” and click on the top sites. Copy the root domain URL and paste it into the search bar on the SEMRUSH homepage.
Once you log in, you can see all the monitoring of that website. You can see their organic traffic over time and top organic keywords. You can repeat this process to find ten websites you want to model. Don’t copy them; use them as inspiration and standards for your competition.
If you have a product in mind, you can also research based on the product keyword rather than the competing website. On SEMRUSH/ahref, you can see the related keywords and what questions people search to land those keywords. You can see each keyword’s search intent. It can be navigational, informational, commercial, or transactional.
You can also see the keyword difficulty (KD). If the KD is red, it will be extremely hard to rank for. What you can do with those red keywords is to make them more specific to avoid competition. For example, if the keyword you initially want is “lawn mower,” you can research “best lawn mower for senior citizens” instead. Focus on making those popular keywords longer. To find keywords as a beginner, you can filter the results with KD<29%.
Out of the keywords you find, only some are good for the purpose of affiliate marketing. You can verify that using Amazon Associates. It’s also good to Google the easy keywords you just researched and saw what you are competing against. If you see the top results are big brands, that’s not good. However, suppose there are smaller brands or other affiliate sites on the first search result page. In that case, you can start your rabbit hole of repeating the whole process of “research content” in this step by searching for this specific affiliate site and seeing what keywords they used to rank up. The problem is that SEMRUSH only lets you search ten times for free daily. You will need to pay for the pro plan afterthat.
Here is my mental model for keyword research:
Step #5 WriteBlogs
Once you have those keywords, you can start writing with those in mind. For all the keywords and their variants, try to use as many as possible without sacrificing the quality of yourblog.
If you are building an affiliate site for farmers, you can have sections for seed review, livestock equipment, microgreen supplies, etc. Make sure the content is highly correlated. If your visitors are interested in one article, other articles should cater to the same visitor. A good length of an article is 1000–2000 words, but this is a derivative metric. The content quality itself is thegoal.
Once you are confident in your writing and current content creation workflow (This means you have at least 50 articles on the site), you can search for keywords with higher KD (as mentioned in the last step) and continue upping yourgame.
Step #6 Add Backlinks
Google trusts you through other sites’ trust in you. Backlinks are links from other websites pointing to your site. You can get them by writing guest posts and getting interviewed. Just find ways to collaborate with other bloggers.
Of course, you can create backlinks by building the funnel yourself. Depending on your niche, you can use LinkedIn, Twitter, or TikTok at the top of your funnel and redirect to your site. Those three platforms have a wider reach than other social media options, so they serve well as the top level of yourfunnel.
Step #7 Cost & Maintenance
That’s all for site building. If you follow this tutorial, the entire cost should be less than $10/month (hosting, SSL, plugins).
You can focus on writing one article per week with all backlinks set up. If you repeat this for a year, you will not regretit.
I’m unemployed at home right now. You are more than welcome to message me on Twitter, LinkedIn, or firstname.lastname@example.org.
How to make a business plan for 2023? ›
- Draft an executive summary.
- Describe your company.
- Perform a market analysis.
- Outline the management and organization.
- List your products and services.
- Perform customer segmentation.
- Define a marketing plan.
- Provide a logistics and operations plan.
- Forecast your income or sales. First, decide on a period that you want to forecast. ...
- Estimate cash inflows. ...
- Estimate cash outflows and expenses. ...
- Compile the estimates into your cash flow forecast. ...
- Review your estimated cash flows against the actual.
- Decide how far out you want to plan for. Cash flow planning can cover anything from a few weeks to many months. ...
- List all your income. For each week or month in your cash flow forecast, list all the cash you've got coming in. ...
- List all your outgoings. ...
- Work out your running cash flow.
- Find your business's cash for the beginning of the period. ...
- Estimate incoming cash for next period. ...
- Estimate expenses for next period. ...
- Subtract estimated expenses from income. ...
- Add cash flow to opening balance.
Specific services like breakfast food trucks, wedding caterers and household party food services are likely to find great success in 2023. Business owners can double their income by partnering with delivery apps to complete orders between events.What is the businesses trend for 2023? ›
As 2023 starts strong with new income opportunities and business growth, entrepreneurs are already looking ahead to the industry trends. These include advances in technology, the rise of AI (artificial intelligence) and predictive analytics, and the continuous growth of e-commerce.What are the best ways to create cash flow? ›
How Can You Increase Cash Flow? Ways to increase cash flow for a business include offering discounts for early payments, leasing not buying, improving inventory, conducting consumer credit checks, and using high-interest savings accounts.What is the formula for cash flow chart? ›
Add your net income and depreciation, then subtract your capital expenditure and change in working capital. Free Cash Flow = Net income + Depreciation/Amortization – Change in Working Capital – Capital Expenditure. Net Income is the company's profit or loss after all its expenses have been deducted.What is cash flow formula? ›
Net Cash Flow = Total Cash Inflows – Total Cash Outflows
Balancing cash inflow and outflow is vital to maintaining a healthy business.
Cash flow plans often track all outflow payments in a separate section, which highlights all expenses and potential changes. For example, a plan may track potential revenue increases in a company after executives give employees raises.
What is a cash flow projection template? ›
A cash flow projection template is a tool that can organize your company's cash inflows and outflows over a given period. You can use it to predict your cash balance at a point in the future and inform your business decisions.How do you create a free cash flow model? ›
- FCF = Cash from Operations – CapEx.
- CFO = Net Income + non-cash expenses – increase in non-cash net working capital.
- Adjustments = depreciation + amortization + stock-based compensation + impairment charges + gains/losses on investments.
Cash flow planning can cover anything from a few weeks to many months. Plan at least as far ahead as your cash flow cycle lasts and try to be as accurate as possible.How do I create a cash flow statement in Excel? ›
Cash Flow Statement formulas are pretty simple. All you need is to use the sum command to subtotal each category. First, select the Net Cash Flow - [Category] cell under the corresponding period and category subtotal. Then, type =sum( and choose all the cells for each section.What products will boom in 2023? ›
- Additive Manufacturing (3D Printing) ...
- Virtual Reality (VR) ...
- Ethanol Fuel Production. ...
- Electric Vehicles (EVs) ...
- Internet of Things (IoT) ...
- Bioengineering. ...
- Digital Twins. ...
- Telecommunications Equipment. ...
- Internet and Information Services. ...
- Catalog/Specialty Distribution. ...
- Oil & Gas Production. ...
- Major Banks. ...
- Business Services.
- Keep Sales Content Organized. ...
- Track Sales Performance. ...
- Optimize Sales Growth Strategies with Personalized Training. ...
- Set Realistic Goals for Sales Growth Strategies. ...
- Create Open Communication Between Reps and Management.
- Livestream shopping will continue to grow. Gone are the days of written reviews. ...
- It's time to prioritize social commerce. ...
- Brands need supply chain resilience. ...
- Sustainability is the key ingredient. ...
- Storefronts are gaining popularity.
- Avoid 'Superman syndrome' The first tip for business owners is to realise that you cannot do it all on your own. ...
- Hire well. ...
- Know your clients. ...
- Don't hold your business back. ...
- Embrace making mistakes.
There are three cash flow types that companies should track and analyze to determine the liquidity and solvency of the business: cash flow from operating activities, cash flow from investing activities and cash flow from financing activities. All three are included on a company's cash flow statement.
What are the 3 items for cash flow? ›
The three categories of cash flows are operating activities, investing activities, and financing activities.What are the three 3 main components of cash flow? ›
There are three sections in a cash flow statement: operating activities, investments, and financial activities.What is cash flow diagram? ›
Cash flow diagrams visually represent income and expenses over some time interval. The diagram consists of a horizontal line with markers at a series of time intervals. At appropriate times, expenses and costs are shown.Is cash flow the same as profit? ›
So, is cash flow the same as profit? No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.What are the categories of cash flows? ›
What Are the 3 Categories of Cash Flows? The three types of cash flows are operating cash flows, cash flows from investments, and cash flows from financing.What is the simple formula for free cash flow? ›
Free cash flow = sales revenue – (operating costs + taxes) – investments needed in operating capital. Free cash flow = total operating profit with taxes – total investment in operating capital.What is the free cash flow theory? ›
Free cash flow is cash flow in excess of that required to fund all of a firm's projects that have positive net present values when discounted at the relevant cost of capital. Such free cash flow must be paid out to shareholders if the firm is to be efficient and to maximize value for shareholders.What is an example of a cash flow in a small business? ›
A basic example of cash flow could be a business that generates income from customer sales and pays employees their salaries and production expenses in order to produce the products being sold. The customer sales, or revenue, would be the cash inflow, while the production costs and salaries would be the cash outflow.What are 4 examples of cash inflows? ›
- Revenue from customer payments.
- Cash receipts from sales.
- Taking out a loan.
- Tax refunds.
- Returns or dividend payments from investments.
- Interest income.
A 12-month cash flow forecast shows a company its expected liquidity situation, i.e. how high its income and expenses will be in the next 12 months. This corresponds to long-term liquidity planning and is an important planning tool for start-ups as well as for companies already firmly established in the market.
What is a 3 way cash flow projection? ›
A three-way forecast, also known as the 3 financial statements is a financial model combining three key reports into one consolidated forecast. It links your Profit & Loss (income statement), balance sheet and cashflow projections together so you can forecast your future cash position and financial health.What is a good free cash flow number? ›
A “good” free cash flow conversion rate would typically be consistently around or above 100%, as it indicates efficient working capital management.What are 4 key uses for a cash flow forecast? ›
Planning for the future, assessing future performance, predicting future goal accomplishments, and identifying cash shortages are the uses of a cash flow forecast.Can Excel make cash flow diagram? ›
This is where Cash Flow Diagrams, such as Sankey Diagram, come in. A Cash Flow Diagram in Excel (Sankey Diagram example) displays insights into the income and expenses in a specified time.What are the main disadvantages of cash flow forecast? ›
Forecasts cannot be solely relied upon
Business can be unpredictable, and cash flow forecasts are not designed to anticipate future market changes, shifts in sales demand, inflation or other factors outside of your business's control.
Cash flow forecast can be affected by external factors being experienced by the company, skewing the forecast. A significant increase in competition or excessive government regulation can quickly change expected cash flows. Another unforeseen factor could be changes in technology.Who is responsible for cash flow forecasting? ›
Forecasting cash flow is typically the responsibility of a business's finance team. But the process of building a forecast requires input from multiple stakeholders and data sources within a company, especially in larger companies.How do you make a cash flow worksheet? ›
- Review the cash flows options for the engagement.
- Define the closing cash and cash equivalents.
- Determine the number of analysis items.
- Complete the analysis items.
- Balance the Cash Flow Worksheet.
Think about your goal to achieve in 3 years, what the goal is for this year, and what the goal is next year to help you get there. You can't manage what you can't measure. Other examples of Targets could be Net Profit, EBITDA, # of Locations, Revenue by Product Line, Revenue/Employee, Net Income, etc.Is 2023 a good time to start a business? ›
Despite some recent gloomy headlines from Silicon Valley and Wall Street and some painful downturns in the stock market, there are strong signs that 2023 might be an even better year for entrepreneurs to start a business — especially in the online small business space.
How do you present a 3 year business plan? ›
Your 3-year business plan outline should include a clear strategy for your marketing efforts. Describe any advertising or promotions you plan to do, whether it's through online, print, TV, or radio media. Also include the costs involved and the reach you expect to gain with your target audience.What are the 5 elements of a business plan? ›
- Executive summary. This is your five-minute elevator pitch. ...
- Business description and structure. This is where you explain why you're in business and what you're selling. ...
- Market research and strategies. ...
- Management and personnel. ...
- Financial documents.
|1ST December 2023||Friday||3:31 PM – 5:14 PM|
|14th December 2023||Thursday||11:35 AM – 1:04 PM|
|15th December 2023||Friday||7:35 AM – 9:14 AM|
- Global risks overview.
- TOP 10 major business risks for 2023.
- Cyber incidents.
- Business interruption.
- Macroeconomic developments.
- Energy crisis.
- Changes in legislation and regulation.
- Natural catastrophes.
These three C's include: (1) having a concept of what your business is all about; (2) identifying who your customer or client will be; and (3) figuring out how the cash flow in your business will actually work.What are three things a good business plan should include? ›
Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.How much does it cost to get a business development plan? ›
Professional business plan writers and consultants generally charge between $2,000 and $25,000. However, the cost largely depends on the required quality of your plan, the complexity of your business plan, and the length of the document.